Brand Management
Redesigned & upgraded their visual identity with new logo for all digital assets, web, merchandise, marketing materials and outsourced vendor for an updated front sign. Helped define a color scheme, consistent brand language and aligned overall look-and-feel across all platforms.
Social Media Management
Created & maintained a social media calendar to increase followers (50%+) organically and audience engagement (200%+). Created unique hashtag handles and polls for customer engagement. Managed Facebook page, Instagram and customer relations.
Content Creation
Created high-quality photo & video content for their website and social media platforms, as well as for their merchandise. Product shots, flat lays, reels, graphic posts, stories, highlights and more. We provided our own studio equipment on-location, from our office and at events.
Web Design
Enhanced & modernized their website to match their overall brand identity. Including photos, copywriting, menu design and added features like social feed widget and e-commerce capabilities.
Merchandising & E-commerce
Assisted with pricing strategy & product design to streamline merchandise with their preferred vendors. Increased revenue and helped with unique product launches. Added E-commerce feature in order to sell merchandise online, instead of just in-house. This includes shipping logistics & inventory needed, as well as the product photography.
Marketing & Advertising
Offered consulting on multiple levels of marketing needed including print materials (fliers, menus, tabletop tents, gift cards, business cards & package branding), helped coordinate events & fundraisers and social media advertising.
